• VAL SORENSEN

    Graphic Designer

    Nashville, TN

What’s your work-life philosophy?
If you agree to do something, do it right and see it through.

What do you like best about working at UDT?
The family atmosphere. Everyone stepping up to do their job. Very much a “lift where you stand” approach to getting work done.

What role do you play within the marketing team?
I’m the Graphic Designer. I make everyone else’s hard work and determination look good.

How does your position play into the branding of UDT?
Branding is so important. Shirts are all created equal until you put a Nike, Adidas, or Under Armor logo on it, that’s where the value is. We are not just creating a unified look for UDT, we are creating a legacy. My goal is to make sure that the onlooker’s opinion of UDT matches what we actually represent.

What is the best professional advice you would give?
Don’t EVER use Papyrus or Comic Sans!

People would be surprised if they knew you…
went to school with Phillip Phillips, Luke Bryan and Buster Posey. Or that I have two little girls (I’ve noticed that people seem surprised by that)!

What do you enjoy doing in your time off?
I enjoy getting outdoors with my family, playing sports, and tinkering with my hands in the garage.

Val is a family man to the core believes in the importance of branding enjoys UDT’s family atmosphere